To cut through the clutter of "free shipping" messages during the holiday season, we focused on the often-forgotten benefit of "FREE HANDLING."
In this campaign we posed the question: "What really is free shipping anyway?" We also promised the best handling in the business free with every order – involving a bearded man wearing a blue glove personally "handling" every product before shipping it. In the process we put an irreverent twist on the concept of "product porn."
AGENCY: VMLY&R
