USA Network was launching America's Big Deal, a new competition series that lets small business owners compete for a chance at the big time. So to promote the show's premier we gave those real small businesses some of the most in-demand real estate anywhere: under the bright lights of Broadway in Times Square.
We built a miniaturized Small Business District resembling a typical Main Street USA. Each storefront represented one of the businesses competing on the show. The stores were each shoppable via QR codes, giving Times Square visitors the opportunity to get first access to the products featured on the live broadcast. QR code scans even registered as votes toward the final winner on the show.
In a time when the cost of doing business can prevent any aspiring entrepreneur from getting a foot in the door, we helped them infiltrate some of the priciest commercial real estate in the country.
AGENCY: BCXP/BERLIN CAMERON
